TYPE OF FIELDS
Recruitments for Focus Groups, Interviews, Eyes tracking (B to B or B to C), Ethnographic, naturalistic, interpretative, phenomenological, subjective, and participant observational.
- Quantitative methods; in person , by telephone or Online.
- Packaging testing, name testing, pre- and Post testing advertizing
- Taste tests, sniff tests, usage tests (at-home product testing) ; study on psychological pricing (within acceptable standards)
- Collect reasons of satisfaction or dissatisfaction (research done over time).
- Mystery Shopping